breaking
new grounds

‘Le Musk’ is an upcoming cinematic sensory experience produced, directed and scored by two time Oscar and Grammy winning composer,

A. R. Rahman.

The narrative revolves around an orphaned heiress, Juliet Merdinian

(Nora Arnezeder)

, a musician, who is on the trail of three mysterious men with distinct scents.

milestones

Scent of a Song from Le Musk

premiered at CannesXR, 2019

Behind the Scenes

Featurette

A Prelude to Le Musk

premiered at NAB, 2017

A New Frontier

Scenes from Vegas

director's
statement

‘‘The idea for

Le Musk

was born out of a conversation with my wife, who shares a similar love for perfumes as me. Once she had casually asked me why scent was not often used as a narrative device in cinema. Around the same time, a friend of mine had given me my first virtual reality headset. Although initially skeptical, I tried it on and loved the experience.’’

director's
statement

‘‘Since then I have been possessed by the thought of building a world in virtual reality. It provided an empty canvas with infinite possibilities. My curiosity took me through various avenues for technical and creative research. Through that journey, the world and characters of

Le Musk

were taking shape in my mind.

We decided to shoot the film in Rome as it provided a beautiful and ideal backdrop for this story. Spiritually, it felt right to explore this new frontier in visual art-form in a place that was sacred to art movements and perfumes.’’

experiencing
le musk

Stay tuned for updates on the release of Le Musk and its companion experiences on VR platforms and exhibition centers around the world.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

view gallery

experiencing le musk

experiencing
le musk